Durk Bosma
I’ve been a market researcher since 1998, and over the years I’ve learned one thing: good research can change the world.
For a long time, I worked on projects that were interesting, but not necessarily meaningful. That changed when I started working with organisations trying to make the world a better place. Those projects were a tipping point for me. I realised that my skills in understanding consumers could help accelerate the transition to a future-proof society. From that moment on, I decided to only work on projects that matter, for organisations that place positive impact over profit.
That decision led me to co-found Future of Food Institute. Our mission is simple: help food companies, retailers, and policymakers understand what drives food choices, so they can influence them for the better. This is very important, because food influences well-being in so many ways. It can be a source of joy, well-being and energy (but just as well the opposite). And the agricultural sector is one of the sectors with the most impact on our future climate.
Every day, I apply my experience to bridge the gap between good intentions and real impact. I help organisations ask the right questions, interpret insights, and turn them into action. And that’s my contribution to a future-proof world. With this book, I hope to accelerate your journey.
- Publications on Greenbook
- Publications on Marketingfacts
- Publications on Daily Data Bites
- Publications on Foodlog
Most conference audiences have heard “sustainability matters” a hundred times. What they haven’t heard is why their own assumptions about consumers are quietly wrong, and what to do about it.
Drawing on years of research into consumer behaviour and sustainable decision-making, alongside his practical experience working with industry, Durk delivers keynotes that challenge conventional thinking on food, sustainability, and consumer choice. Each talk is grounded in real data rather than platitudes, and tailored to your audience. Whether that’s a team event, industry conference, or a client meeting.
The result is an engaging moment on stage, resulting in a shift in how your audience thinks about the people they’re trying to reach.
